Why Choose Us?

We are North Wales & Chester's Premier eBike and Cycle Sales & Service Centre, because;

  •  We have combined experience of 60 years of working with bikes including seeing the introduction and growth of eBikes which means you and your bike are in safe hands
  •  We cater for all genres and gendres, eBikes, road, mountain bikes, gravel, downhill, classics, vintage to matc your style or purpose.
  •  We make sure the bike you purchase is right for you in terms of use and for your size with our 2-step fitting process - See our 'Buying A Bike Guide' page
  •  Our in-house workshop/service centre is efficient and fully equipped with quality tools & expert staff
  •  We assemble bikes, offer a free pre-delivery safety inspection and a free inspection & service after the first month or two following your purchase which ensures your bike is running smoothly and efficiently
  •  We have established contacts all over the world to source complete bikes, frames and components. We can source rare items that not many others can
  •  As an independent Bike Shop in North Wales, we can choose to stock the bikes and eBikes our customers really want
  •  We have our own showroom stocked with the latest cycles of all genre and age ranges, plus a dedicated Vintage Collection for retro classics
  • 0% finance over 12 months available! Spread the cost of any purchase over £1,000 (terms apply, ask for details)
  •  We are a passionate and friendly team that loves talking about bikes so don’t be afraid to ask us anything!
  •  We're open Mon-Sat 10am-6pm at the Hillcrest Garage, Holywell. Call 01352 715716


Spread the cost of any purchase over £1,000 over 12 months, INTEREST FREE! Terms apply, please ask for details.

Interest Free Finance Available on bikes, ebikes at Life on Wheels

eBikes Sales and Service Centre

We always have 25 – 40 eBikes on display in our North Wales showroom including Commuting, Folding, Hybrid, Mountain (MTB Hardtail and Full suspension). We also carry a large range of demo bikes, so you can not only view your next bike, you can enjoy a demo ride and compare the makes and models. All our bikes are fully UK legal and employ the latest pedal assist technology.

We are proud of our reputation for looking after you and your bike and know how to keep your bike at its best. Our on-site workshops have full electronic diagnostic equipment allowing updates to motors, batteries and displays ensuring a smooth ride.

If you're new to the world of electric bikes, you will understandably have questions about why you should buy one, how it would benefit you and how to look after them. Our ebike specialists like nothing more than to discuss your queries and offer help and advice. Just pick up the phone and call us on 01352 715716 or call into our shop during opening hours - you can even arrange a free test ride!

eBike Servicing

Our Bosch and Shimano certified eBike service technicians are experts their field, carrying out servicing & repairs on ALL brands of eBikes that we sell. Our Approved Service Centre and workshop is well equipped with diagnostic systems. Firmware and software updates are performed in-house, keeping your eBike running at optimal efficiency. See our eBike Servicing & Repairs page for more details.

eBikes for Business

Our electric bikes offer a range of benefits for business users. Whether you're looking for a way to help your staff travel or move goods around between sites, a solution to reduce emissions and eliminate petrol costs, or a way to reward staff with a healthy commute to work - we can help! Learn how...

Custom Builds

Commissioning a custom bike from us is completely different to the experience you get when buying from a high street chain. You are getting a bike from a dedicated team of people who design and build it with you in mind and to your specification.

This means that every bike we custom build can be tailored to your intended use, style and budget.

Mitch Roberts - Head of Custom Builds, comes from an engineering background and applies his skills to ensuring we only produce well designed, well built and functional bikes.

Vintage Bike Specialists

As is our enthusiasm for this genre of cycles, we have our very own Vintage/Classic Showroom always containing a healthy collection of retro classics in absolutely superb condition. The bikes have either kept away to preserve their pristine condition, have been lovingly cared for or lovingly restored so someone else can enjoy a blast from the past with these exquisite finds.

You can read more about our retro collection on our 'Life on Vintage Wheels' page and you can view our current collection on sale in our Vintage Cycles eshop. Expect to see some great genuine finds from the 70s and 80s, eroica ready, steel frame bikes from famous brands like Paganini, Gazelle, Colnago, Releigh Classics, Harry Hall, Holdsworth, Gitane, Geoffrey Butler, David Lloyd, Mike Mullet, Daccordi and more... You're welcome to call in to view any of these bikes during open times and we're always up for a chat so if you need any advice or you're looking for a particular bike, talk to us!


"Great service on my bike from these guys. Thanks for the advice. It now feels like I got a new bike after it been with life on wheels"

Dominic Senger, via facebook

"Big thank you to Mitch and Jason for building me a bespoke road bike from a Kuota frame. Nothing was too much trouble for them and provided expert help and advice which was really appreciated. Will definitely return."

Brent Ashcroft, via facebook

Stock Brands & Partners include:

cube eBike stockist Life on Wheels
NUKEPROOF eBike stockist Life on Wheels
EOVOLT Folding Electric bikes, ebike stockist Life on Wheels
Riese and Muller ebike stockist Life on Wheels
KINGUD cleaning products stockist Life on Wheels
batribike ebike stockist Life on Wheels
gocycle ebike stockist Life on Wheels
kalkhoff ebike stockist Life on Wheels
Lapierre road bikes, cycles stockist, Life on Wheels, Holywell
Stockist of NS road cycles, bikes Life on Wheels, nr Chester
Stockist of Nukeproof MTB mountain bikes, Life on Wheels, Holywell
Stockist of Rondo road racing cycles, bikes, Life on Wheels, Holywell
Ragley stockist, mtb bikes, Life on Wheels, Holywell
Stockist of alan vintage bikes, Life on Wheels
Stockist of Battaglin vintage bikes, Life on Wheels
Bianchi vintage cycles, Life on Wheels bike stockist, Flintshire
Carlton vintage bikes stockist, Life on Wheels, Holywell
Stockist of Colnago vintage bikes Life on Wheels, nr Chester
Stockist of Cornelo vintage bikes, Life on Wheels, Holywell
Local Stockist of Daccordi vintage bikes, Life on Wheels, Deeside
Stockist of Holdsworth vintage bikes, Life on Wheels, North Wales
Stockist of Paganini vintage bikes, Life on Wheels, North Wales
Stockist of team Raleigh vintage bikes, Life on Wheels, near me
Stockist of union vintage bikes, Life on Wheels, cycle shop